Piers Morgan Stars In Hilarious New Paddy Power Advert
Piers Morgan poked enjoyable at his rocky relationship with former Tottenham chairman Lord Alan Sugar in a brand-new marketing campaign designed to raise awareness for prostate cancer screening.
The famed Arsenal fan has been embroiled in a variety of public spats with his North London derby competitor, most recently taking aim at The Apprentice star's age on his birthday in March.
But Morgan was content to play their controversial social media relationship for laughs in help of a great cause, with the broadcaster participating in Paddy Power's most current project in help of Prostate Cancer UK.
In the short clip, Morgan can be seen exchanging fictitious messages with Sugar, who appears to have actually 'sent out' him a message reading: 'You'll still bottle the league'.
On the heels of Arsenal's 4-1 knocking of Spurs at the Emirates previously this season, Morgan aptly reacted: 'North London is red'.
Morgan was then tracked en route to a prostate screening visit, at his controversial best as he spat out sausage rolls when he discovered they were vegan, and handing out copies of his book 'Woke Is Dead' in a medical professional's waiting space.
No need for a finger up the bottom - a simple PSA blood test is all you require to look for the early signs of Prostate Cancer.
Not all pricks are unbearable, @piersmorgan.
Check your threat here: https://t.co/xhoX9KyZZn
18+|GambleAware|@ProstateUK pic..com/o8is0u5pEm
- Paddy Power (@paddypower) December 17, 2025
Piers Morgan satirized his combative relationship with Tottenham fan Lord Alan Sugar in a brand-new advert
The broadcaster features in the project to raise awareness about the ease with which males can be checked for the early signs of prostate cancer - to amusing impact
The advert then showed Morgan being amazed by the ease with which prostate-specific antigen (PSA) blood test can be performed, after at first anticipating 'a finger up the bum'.
A PSA blood test is rather used to look for early signs of prostate cancer, and other conditions such as bigger prostate or infection, by determining a protein made by the prostate gland.
In a bid to prompt more men to inspect their risks with simple early detection tests, the advert worries that 'it's simply a blood test' - before cheekily informing Morgan that 'not all pricks are intolerable'.
Paddy Power has a long-running relationship with Prostate Cancer UK, and has primarily used the platform of the World Darts Championship - which the bookies sponsor - to more support the cause.
At the start of this month, the company revealed that they would be handing out 10,000 dartboards to fans who donate to Prostate Cancer UK through the Darts of Destiny JustGiving page.
Lord Alan SugarTottenham HotspurPiers Morgan