BetWright Gets On The Racecourse With Sky Sports Racing
UK operator BetWright will get increased visibility across British horse racing tracks after concurring to a new sponsorship handle Sky Sports Racing.
Available for both UK and Irish audiences, the operator's branding will be made visible during Sky Sports Racing's live race broadcasts, which will likewise consist of event analysis, previews and evaluations.
Chris Dilley, Sales Director at Sky Sports Racing, commented: "It's great to invite BetWright as a sponsor partner to Sky Sports Racing.
"We look forward to dealing with the team and growing the profile of the brand name as we continue to provide leading class protection and engagement with a devoted and enthusiastic wagering audience."
Having gone for completion of 2024, BetWright has since significantly increased its profile in the UK market through a number of sponsorships; this recently increased concentrate on horse racing comes in the nick of time for the Cheltenham Festival, one of the biggest racing events in the calendar.
David Matthews, CEO of BetWright, added: "Horse racing is at the heart of British sport, so partnering with Sky Sports Racing is a for BetWright.
"Their protection brings the sport to life for fans every day, and we're thrilled to align our brand name with a broadcaster that shares our passion for racing.
"As we continue to grow, partnerships like this help us move in the Wright direction, linking BetWright with racing audiences across the UK and Ireland."
Building racing back up
Racing has faced its fair share of battles in the last few years, with engagement continuing to dwindle compared to the number of eyes tape-recorded before the COVID-19 pandemic.
On the wagering front, internal divide saw the British Horseracing Authority (BHA) clash with the Betting and Gaming Council (BGC) for a quick minute in 2015, as the BHA arranged strikes across the sector to oppose a proposed tax increase ahead of the November Budget.
And while the outcry eventually worked, with Rachel Reeves sparing horse racing from more tax boosts, the BGC wasn't too happy that the strikes were undertaken without very first consulting with the betting sector.
Still, with the Remote Betting Duty set to increase to 25% from next year, and the Remote Gaming Duty increasing from 21% to 40% this April, some operators have actually taken procedures to balance out the hiking tax costs by scaling down their marketing spend - for some, this consists of racing sponsorships. The most current examples of this were bet365 and BetMGM.
However, the racing market is revealing a brave face, with stakeholders coming together to protect a bright future for the sport.
Among the greatest jobs to do that is the Future of Racing Innovation Program, co-led by Flutter and the BHA. The task is intended at securing the long-lasting worth of racing through development on several fronts - equestrian health, community building and ownership access being a few.
"As Cheltenham once again fills hearts across the sport with excitement, the work of protecting its future is quietly under method. Racing's heritage is strong, but its future will depend upon how efficiently it welcomes the insight and development the next generation of fans will demand," Flutter UK&I and the BHA concluded.