BetMGM Named Las Vegas Aces' Sports Betting, Online Casino Partner
BetMGM consented to a collaboration with the Las Vegas Aces, ending up being the reigning WNBA champs' online casino and sportsbook partner.
The arrangement is a leading sportsbooks' very first collaboration with a females's professional sports group, demonstrating women's sports' increasing business appeal and exposure in the U.S.
- BetMGM is now the Las Vegas Aces' exclusive online gambling establishment and sportsbook partner.
- The offer is the very first in between a U.S. online sportsbook and a U.S. women's sports team.
- The Aces and BetMGM vowed ongoing donations to The Just One Project throughout the season.
Local media first reported the partnership in between BetMGM and the Aces and will produce extra activations throughout the 2025 WNBA season. That includes branded content, unique fan promotions, and community-based efforts.
To mark the announcement, BetMGM and Vegas Aces' executives satisfied at the iconic Fountains of Bellagio in Las Vegas. The conference highlighted their shared commitment to advancing females's sports and moneying neighborhood programs.
"That sends volumes about who they are, however more notably, the effect. I can't say sufficient about the effect and the work that we're going to be able to do together in this area to help this neighborhood be better," said Aces President Nikki Fargas.
Alongside the brand-new partnership, the Aces announced a running charitable effort. They devoted to a season-long series of contributions to The Just One Project, a Las Vegas nonprofit that deals with food insecurity.
The contributions will approach groceries and help for local needy households, further incorporating the Aces into the Vegas community and coupling with BetMGM's corporate social duty initiatives.
@BetMGM is proud to champion women's sports as the unique online gambling establishment & sportsbook partner of the @LVAces & an authorized gaming partner of the @WNBA.
Through the "Meals for Steals" program, BetMGM will donate meals to The Just One Project for every single Aces home take. pic.twitter.com/nGHiBNTnkx
BetMGM to lead Century Casinos sports wagering in Missouri
On the operational and regulative front, BetMGM, the joint venture of MGM Resorts International and Entain, also advanced its tactical position with access to the online Missouri sports wagering market. A new contract with Century Casinos lets BetMGM operate online and mobile sports betting under Century's state-issued licenses.
The offer likewise permits BetMGM to build retail sportsbook places at Century Casino & Hotel Cape Girardeau and Century Casino Caruthersville.
The deal was finalized under Century's subsidiary operations in Cape Girardeau and signed as a long-lasting offer. Under the agreement, BetMGM runs the digital sportsbook company in Missouri while giving up some of its net gaming revenue to Century Casinos.
Century Casinos can still build conventional brick-and-mortar sportsbooks at its 2 Missouri casinos. These retail places would be physical equivalents to the online platform, raising brand name awareness and providing clients multiple entry indicate BetMGM products.
The Missouri Gaming Commission mandated all obtain proper licenses before looking operations. BetMGM needs final regulative approval.